Free tools Maker pricing
Cost of goods sold equals materials plus labour plus overhead per unit. Wholesale is commonly set at twice COGS and retail at twice wholesale. For example, $4 of materials plus 15 minutes at $20 an hour ($5) plus 20% overhead gives $10.80 COGS, $21.60 wholesale and $43.20 retail.
COGS = (materials + minutes ÷ 60 × rate) × (1 + overhead %) · Wholesale = 2 × COGS · Retail = 2 × wholesale
For information and estimates only. Makeable's formulas, batch limits and margin calculations are mathematical estimates based on your inputs. They are not certified accounting, financial, pricing or tax advice. You are solely responsible for setting your own wholesale and retail prices, ensuring profitability, and checking cost calculations before committing money.
$4 of materials, 15 minutes at $20 an hour, 20% overhead.
Result. Sell to shops at $21.60 and direct at $43.20. If the market will not bear it, cut minutes per unit before cutting your rate.
COGS counts only what goes into the product you sold: materials, direct labour and a fair share of production overhead. Marketing and admin sit outside it. Getting COGS right is what makes every price and every margin number on your dashboard trustworthy.
At least what you would pay someone else to do the work, plus employer costs. Many makers use $15 to $30 an hour depending on skill and location.
Wholesale at 2× covers your profit and growth; the retailer doubles again to cover their rent, staff and margin.
It is a starting point. Check it against comparable products and your sales channel fees.
Studio rent share, utilities, tool wear, insurance and marketplace or card fees.
Buy key materials in bulk, work in larger batches to cut minutes per unit, and remove packaging that customers do not value.
For information and estimates only. Makeable's formulas, batch limits and margin calculations are mathematical estimates based on your inputs. They are not certified accounting, financial, pricing or tax advice. You are solely responsible for setting your own wholesale and retail prices, ensuring profitability, and checking cost calculations before committing money.